A R T I C L E S BY MARTIN
The following articles have been written by Martin:
THE RULES OF THE GAME OF BUSINESS
HOW TO COMPETE WITH THE INTERNET
WHY ALIENATE YOUR MOST LOYAL CLIENTS?
IS “BOY WHO CRIED WOLF” SYNDROME KILLING YOUR BUSINESS?
HOW TO GENERATE REPEAT AND REFERRAL BUSINESS WITHOUT SPENDING ANY MORE MONEY
A CURE FOR POOR CUSTOMER SERVICE
THE IMPORTANCE OF EGO IN THE BUYING DECISION OR WHY THE CUSTOMER ISN’T ALWAYS RIGHT
WHAT’S YOUR FIRST IMPRESSION LIKE?
GET OFF MY BACK
THE IDIOT THEORY OF LIFE – AND BUSINESS
HOW MUCH INEPTITUDE WILL THE CONSUMER TOLERATE?
THE DEFINITION OF INSANITY
REDUCE THE RISK, NOT YOUR PRICE
AN ALTERNATIVE TO PRICE DISCOUNTING
Martin Grunstein 35 Cottenham Avenue Kensington NSW 2033 Australia Ph: (02) 9662 3322 - Fax: (02) 9662 4004 Email: martin@martingrunstein.com.au